May 2019 to October 2025

Farm Bureau Bank

Marketing Manager

April 2024 to October 2025

Responsible for the daily support and fostering of a highly specialized team of marketing professionals. Oversee all marketing channels to ensure alignment with brand positioning and production goals. Coordinates with internal teams to design campaigns and create strategies to drive customer acquisition and product utilization. Achievements include onboarding Salesforce Marketing Cloud to revolutionize communication strategies, and launching a promotional storefront for internal and external use.

Marketing Campaign and Brand Manager

January 2023 to April 2024

Continuation of duties that include writing, editing, developing, and designing collateral to support marketing and sales efforts across all mediums. Responsible for additional product campaigns, from design to execution. Oversaw multiple aspects of a company-wide rebrand and was a key player in establishing brand tone, values, and visuals. Leveraged third-party vendor relationship to assist in the creation of new branding guidelines. Responsible for the implementation and continual enforcement of brand guidelines and positioning through overhauling digital presences, print collateral, and building artwork.

Marketing and Communications Specialist

May 2019 to January 2023

Duties included writing, editing, developing, and designing collateral to support marketing and sales efforts across all mediums. Responsible for the design, timeline, and execution of multiple campaigns throughout the year. Closely coordinated with internal teams and third party vendors to ensure timely campaign milestones. Notable achievements include the single-handed creation of a suite of product videos, as well as creating commercials and supporting graphics for a national television feature.

May 2017 to May 2019

Synergy Federal Credit Union

Marketing Specialist

Responsible for the creation of monthly advertisements that are delivered in a variety of sizes and formats, such as television ads that play in branch lobbies, or printed posters and flyers. Redesigned and updated credit union collateral to unify the brand. Continually worked with outside vendors to rebuild and maintain the company website, and also to create a series of financial education videos.

April 2016 to January 2017

Happy Hen Treats

Marketing Specialist

Primary duties included daily upkeep of the company website and social media accounts, and creating promotional emails to be sent to customers. Additional tasks ranged from designing product packaging, keeping up-to-date product and chicken photography, creating flyers for tradeshows, video editing, and assisting with new product innovation. Achievements include the successful build and launch of the company website on the Shopify ecommerce platform (including QuickBooks integration), and the airing of promotional television advertisements.

May 2015 to March 2016

Real Patient Ratings

Graphic Designer

Most projects dealt with data presentation, in which raw numbers would be turned into aesthetically pleasing graphs or other infographics that would be shown directly to clients. Other tasks included editing photos for client plastic surgery websites, as well as maintaining the before and after galleries.

June 2012 to February 2015

Cattura Video

Digital Content and Marketing Manager

Created a variety of graphic media as needed by the team. Typical projects included creating banners, flyers, and brochures for both national tradeshows and local markets. In addition to marketing and design responsibilities, assisted with daily customer support and app testing or app demos. Achievements include: designing and coding the company website in order to become more responsive, and designing the look and feel of the desktop recording application.